Importance of ASO (App Store Optimisation )

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It's a common reality that the bulk of users who use desktops have switched to smartphones. This isn't a surprise. The market is in an intense race to find the most effective ways to communicate with the audience on mobile. The final objective is to earn profits from it.

 

The title suggests, ASO - App Store Optimization has many similarities to SEO. If you are able to boost the ranking of your apps on the most popular download stores, it's also known as the optimization of apps.


However, ASO strategies are constantly updated. So, if you're an affiliate of the ASO category, you need to keep up-to-date with the ever-changing market. This will aid to increase the conversion rate from visit to the installation.


 

The current situation in the field of mobile advertising.


The mobile Advertising sector has a great scenario. According to eMarketer the total amount of media advertising spending around the world will increase by 7,4 percent to $628.63 billion by the year 2018. Digital media will make up 43.5 percent of the total investment due to the rise in global e-commerce and the shifting of viewers away from traditional TV and towards digital channels. In 2023, the proportion of digital content in the overall advertising budget will be in the vicinity of 50%.

This is a great chance for your company to attract more attention from your customers for the superior service you're trying to provide.



why ASO is an important marketing strategy?


There are over 2 million apps available on the most popular app stores. Thus, getting your application placed in front of your ideal audience in this competition is a huge challenge. A simple search in the app store generates 65% of downloads of apps. So, searching in the app stores has become a popular method of locating and downloading new apps.


If your company has an app, it is essential to become acquainted with ASO particularly in cases where the application is linked to the performance of your business. When you begin working on ASO you must be conscious. On the desktop, the majority of users are focused on one determinant: Google. Google search


Here are a few reasons it's the perfect time to include ASO in your digital marketing plan right now.

  1. Better engagement: by using different marketing channels provided by app stores  ASO affects the visibility of an app. This includes Top chart, Featured, and App Store Search. A nicely-planned ASO method can boost the number of downloads for your app by 10X 

  2. Increased chances of app downloads: Did you realize the fact that over 65% of global app downloads originate from search results? If you're trying to rank highly for relevant keywords, then you need to be aware of the intent of the searcher. Keyword research is a fundamental component of ASO. It is essential to master the art of keyword research. Beware of the idea that ASO isn't able to affect huge volumes. According to a study conducted done by Sensor Tower, the overall worldwide app downloads during Q1 of 2019 was 28.1 billion. This number rose to 33.6 billion by Q1 2021.

  3. ASO assists in more efficient (and less expensive) customer acquisition. Almost 70% of app discovery is based on searches. This makes it an essential source of customer acquisition. The entire optimization of conversion rates in ASO assists app developers to increase their conversion rates.

  4. intelligent algorithms for the apps stores: Search has improved a great deal in both the App Store along with the Play Store. Discovering new clients is easier than ever. Because Google and Apple altering their algorithms to the prevention of black-hat tactics natural ASO strategies will soon take advantage.

What do you think is what's next for mobile advertising?


  • Based on an expert study on the major ASO Trends to 2021 released at the beginning of the year. Here are some forecasts from industry experts:

  • The weighting of reviews and ratings is set in a different way particularly on iOS

  • Apps that use augmented reality gain more attention

  • Testing options for A/B  testing in the App Store

  • More features are shared between the apps stores

  • Apple Search Ads open for more international countries (this has become a fact)

  • Video is becoming the primary aspect of application searches and convert. You can find a variety of examples of it and it's also a fact.

  • Search will get a smaller part from the pie of organic installations (absolutely verified and true for games)

  • Automated ASO

  • Focus more upon engagement, effectiveness, and the use of.